a day without animals

Copywriter: Zach Driscoll

PROBLEM: We drove 12 species of animal to the point of extinction and nobody noticed.

INSIGHT: We interact with exotic animals as consumers, creating a false perceptions that the existence of these animals is stable.

SOLUTION: Take away animals that people see on a daily basis to show them what a world without animals looks like.

Experiential: Brand Blackout

Many of the worlds biggest brands use animals in their logos, so on December 4th we will take them out.

Out of Home: Missing Cereal Mascots

For a limited period of time we will partner will Kellogg’s to sell cereal boxes missing their two famous animal mascots Toucan Sam and Tony the Tiger. A portion of the proceeds from each box sold will go to saving our wildlife.

digital: Search Engine

When people search for pictures of endangered animals no search results will appear. Prompting them to take action and save our wildlife.

Experiential: A Game Without Animals

On December 4th we will sponsor a game between the Cincinnati Bengals and the Miami Dolphins, but we will remove the animal branding from both their uniforms and the stadium where the game is player.