house call
In order to showcase KP’s unique video visit feature, we created social ads that emulated an actual video call with a KP doctor. The goal of this execution was to play with perspective and break the forth wall, surprising consumers who would be casually flipping through Instagram stories, with a seemingly real call from an attentive doctor.
bicycle trip
Continuing to play with perspective, we highlighted another one of KP’s features: their delivery service. Using a door cam POV, this comedic social spot shows a delivery man safely delivering medication. Following a successful delivery, he trips on a tricycle, amusing consumers while assuring them that with KP, their medication will be safely delivered.
